The Costco Guys: Unveiling The Viral Father-Son Duo

Dr. Garry Herzog 23 Jun 2025

In the ever-evolving landscape of social media, where fleeting trends often dominate, a heartwarming and hilariously relatable father-son duo has captured the hearts of millions, cementing their status as true online sensations. Known affectionately as the Costco Guys, A.J. and Big Justice have transcended the digital realm, becoming a cultural phenomenon that resonates far beyond the aisles of their favorite warehouse store. Their journey from a simple, spontaneous video to global recognition is a testament to the power of authenticity and the universal appeal of genuine family moments.

The rise of the Costco Guys is a compelling narrative of how everyday life, when shared with humor and sincerity, can become extraordinary. Their infectious energy, coupled with their unique catchphrases and signature antics, has created a devoted community of followers eager to witness their next adventure. From their humble beginnings in Boca Raton, Florida, to gracing national television, A.J. and Big Justice embody the modern-day success story, proving that sometimes, all it takes is a chicken bake and a shared love for bulk shopping to become internet legends.

Here's a detailed look into the world of the Costco Guys, their journey, and what makes them tick.

The Rise of The Costco Guys: A Viral Phenomenon
Who Are The Costco Guys? A Biographical Sketch
Personal Data and Biodata
The Iconic Video That Started It All
Beyond the Aisles: The Costco Guys' Content Style
From TikTok to Television and Beyond
The Rizzler and the Expanding Costco Guys Lore
Why We Love The Costco Guys: Their Enduring Appeal
The Future of The Costco Guys
Conclusion: The Legacy of Authenticity

The Rise of The Costco Guys: A Viral Phenomenon

The story of A.J. and Big Justice, the now-famous Costco Guys, is a remarkable example of how genuine moments can unexpectedly ignite a global following. Their journey to social media stardom began, as many viral sensations do, with a seemingly innocuous clip. Based in Boca Raton, Florida, A.J. and his son Eric Justice Befumo, affectionately known as Big Justice, first captured widespread attention with a video that simply showed them at a Costco store. This particular video, which featured them proclaiming, "We're Costco guys," resonated deeply with viewers, especially those who share a similar affinity for the popular warehouse chain. The video, uploaded around early last March, quickly became a cornerstone of their burgeoning online presence. It wasn't just the words; it was the authenticity, the father-son dynamic, and the relatable setting that struck a chord. This initial viral moment laid the groundwork for what would become a massive following. Over the past few months, the Befumos have cultivated an incredibly devoted audience, amassing more than 1.3 million followers on TikTok alone. Their success underscores a significant trend in digital content creation: the power of unscripted, everyday life shared with a touch of humor and genuine connection. The Costco Guys are not just content creators; they are a reflection of a relatable lifestyle that many aspire to or already enjoy.

Who Are The Costco Guys? A Biographical Sketch

The personalities behind the "Costco Guys" moniker are A.J. Befumo and his son, Eric Justice Befumo. While their online persona is primarily defined by their shared love for Costco and their viral videos, their individual backgrounds add layers to their public image. A.J., the father, was born on January 16, 1976, and hails as a former Colts Neck native, indicating roots in New Jersey before their current base in Boca Raton, Florida. His calm demeanor and supportive presence often provide the perfect foil for Big Justice's energetic and often spontaneous antics. Eric Justice Befumo, born on April 8, 2013, is the younger half of the duo, known online not just as Big Justice but also, more recently, as "The Rizzler." This nickname highlights his burgeoning confidence and playful charm, especially in his interactions. Their collective identity as "A.J. & Big Justice" or "The Costco Guys" has become synonymous with wholesome, family-friendly content that showcases their unique bond. Their content often revolves around their adventures, frequently featuring their beloved Costco, but also extending to other aspects of their family life, as evidenced by the existence of a dedicated wiki documenting their achievements and "lore." This wiki, a testament to their devoted fanbase, delves into their family dynamics and the evolution of their online personas, including the emergence of "The Rizzler."

Personal Data and Biodata

The Iconic Video That Started It All

The genesis of the "Costco Guys" phenomenon can be traced back to a single, highly impactful video that exploded on TikTok. This pivotal moment occurred this past January (likely January 2023, given the context of their rise and the 2024 mention in the data), when A.J. Befumo and his son, Big Justice, simply went to Costco and recorded a short clip. What happened next was nothing short of extraordinary: the video garnered an astounding 10 million views on TikTok almost overnight. This rapid surge in viewership was the catalyst that transformed them from ordinary individuals into bona fide social media personalities. The immediate aftermath of this viral hit was dramatic. Their follower count doubled, shooting up by more than 10,000 people in a very short period. It was this undeniable, explosive growth that served as a clear signal. As the data suggests, it was then that they decided to fully embrace their newfound identity. They were no longer just A.J. and Big Justice; they were officially "Costco Guys." This decision marked a turning point, solidifying their brand and setting the stage for their continued ascent in the digital world. The video wasn't just a fleeting trend; it was the foundation upon which their entire online empire would be built, proving that sometimes, the simplest ideas, executed authentically, can yield the most profound results.

Beyond the Aisles: The Costco Guys' Content Style

While their name explicitly links them to Costco, the charm of the Costco Guys extends far beyond just warehouse shopping. Their content, though often filmed within the familiar confines of a Costco store, is characterized by a blend of relatable humor, spontaneous interactions, and an undeniable father-son bond that resonates with a broad audience. A signature element of their videos, as highlighted in the provided data, is the casual act of "shopping while eating a chicken bake!" This seemingly simple activity has become an iconic part of their brand, symbolizing the laid-back, enjoyable experience they embody. It's a small detail, yet it's highly specific and instantly recognizable to their devoted followers. Another memorable line that has emerged from their content is the playful "We're Costco guys, of course we don't blink." This self-aware, meme-worthy statement encapsulates their ability to turn everyday observations into viral moments. Their videos often feature Big Justice's energetic personality and A.J.'s more grounded, yet equally engaging, presence. The dynamic between them is key: A.J. often sets up the scenario, while Big Justice delivers the punchline or the unexpected reaction. This natural, unscripted approach to content creation is a significant factor in their appeal, making their videos feel authentic and unforced. They aren't just performing; they are genuinely interacting, and that authenticity shines through, creating a connection with viewers that scripted content often struggles to achieve. The #costcoguys hashtag on TikTok, with over 1.1 million posts, is a testament to the widespread adoption and replication of their unique content style.

From TikTok to Television and Beyond

The meteoric rise of the Costco Guys from TikTok sensations to mainstream media darlings is a testament to their widespread appeal and the power of viral content. Their popularity quickly transcended the confines of the short-form video platform, leading to significant appearances on major entertainment stages. One of their notable milestones was their debut with All Elite Wrestling (AEW). The provided data mentions their AEW debut last weekend, where "Big Boom A.J.'s" presence was highlighted. This crossover into the world of professional wrestling demonstrates their growing cultural footprint and their ability to engage with diverse audiences beyond their initial niche. Perhaps even more indicative of their mainstream success was their appearance on "The Tonight Show Starring Jimmy Fallon." This is a significant achievement for any social media personality, marking a definitive step into traditional celebrity status. The chat show host, Jimmy Fallon, welcomed A.J., Big Justice, and "The Rizzler" to his stage, signifying that their individual personas and collective brand were recognized and celebrated by a national television audience. These high-profile appearances not only amplified their reach but also solidified their status as more than just a fleeting internet trend. They became recognizable figures, capable of drawing crowds and captivating viewers on platforms far larger than TikTok, underscoring the enduring appeal of the Costco Guys. Their ability to translate online fame into real-world opportunities speaks volumes about their unique charm and the universal relatability of their content.

The Rizzler and the Expanding Costco Guys Lore

As with any popular cultural phenomenon, the "Costco Guys" have developed their own unique "lore" and an expanding universe of characters and catchphrases, most notably with the emergence of "The Rizzler." The provided data explicitly mentions "The Rizzler" as a key figure within their narrative, even having a dedicated section in "The Costco Guys Lore Wiki." This signifies a level of fan engagement and collective storytelling typically reserved for fictional universes or long-standing franchises. The "Rizzler" nickname, which has gained significant traction online, is primarily associated with Big Justice, highlighting his growing confidence, charm, and ability to playfully engage with others. The existence of "The Guys Wikia" and "The Costco Guys Lore Wiki" further illustrates the depth of their community's dedication. These wikis are described as being "dedicated to the Costco Guys and documenting all of their achievements and lore (plus some other things relating to them as a family)." This crowdsourced effort to chronicle their journey, their catchphrases, and their evolving personas demonstrates how deeply their audience connects with them on a personal level. It's not just about watching videos; it's about being part of an ongoing story, understanding the inside jokes, and celebrating every new development. The "Rizzler" character adds a new dimension to Big Justice's public persona, showcasing his development from a cute kid in a viral video to a personality with his own distinct characteristics, further enriching the dynamic and appeal of the Costco Guys.

Why We Love The Costco Guys: Their Enduring Appeal

The sustained popularity of the Costco Guys, from their initial viral explosion to their continued presence on various platforms, can be attributed to several key factors that resonate deeply with audiences. At its core, their appeal lies in the authenticity of their father-son relationship. In an online world often criticized for its curated perfection, A.J. and Big Justice offer a refreshing glimpse into genuine family dynamics. Their interactions are unscripted, often humorous, and always convey a sense of mutual affection and respect, making them incredibly relatable to parents and children alike. Beyond their familial bond, their content taps into the universal experience of everyday life. Shopping at Costco is a common activity for millions, and their ability to find humor and joy in this mundane task makes their videos highly accessible. The simple act of "shopping while eating a chicken bake" is a perfect example of how they transform the ordinary into something memorable and entertaining. Furthermore, their content is consistently positive and lighthearted, providing a much-needed dose of wholesome entertainment in a sometimes overwhelming digital landscape. They don't rely on shock value or controversy; instead, they build their brand on relatable scenarios, infectious laughter, and the charm of their distinct personalities. This commitment to genuine, feel-good content ensures that the Costco Guys remain a beloved and enduring presence in the social media sphere, proving that sometimes, simplicity and sincerity are the most powerful ingredients for viral success.

The Future of The Costco Guys

Looking ahead, the trajectory of the Costco Guys appears bright and full of potential. Having already conquered TikTok with millions of followers and made significant forays into mainstream media with appearances on shows like "The Tonight Show Starring Jimmy Fallon" and even a debut in AEW, their platform is robust and expanding. The mention of "@a.j.befumo in 2024" indicates ongoing activity and continued engagement, suggesting that their viral success is not a fleeting moment but a sustained presence in the digital landscape. As Big Justice continues to grow and evolve, so too will the dynamic of their content. The emergence of "The Rizzler" persona is a clear indicator of this evolution, adding new layers to their storytelling and providing fresh avenues for content creation. We can anticipate more collaborative efforts, potentially with other social media personalities or brands, leveraging their established fan base. Their ability to turn simple, relatable moments into viral sensations positions them well for continued relevance. Whether it's through new catchphrases, exploring different aspects of their family life, or venturing into new types of content, the Costco Guys have built a foundation of authenticity and relatability that is likely to keep their audience engaged for years to come. Their journey is a continuous narrative of growth, adaptation, and the enduring appeal of a genuine father-son bond shared with the world.

Conclusion: The Legacy of Authenticity

The story of A.J. and Big Justice, the beloved Costco Guys, is a powerful testament to the unexpected paths to internet stardom. From a simple video recorded in a warehouse store, they have cultivated a massive, devoted following, proving that authenticity, relatability, and a genuine connection can resonate more deeply than any meticulously planned marketing campaign. Their journey from Boca Raton to national television, marked by viral videos, iconic catchphrases like "we're Costco guys," and a dedicated fan-built wiki, highlights their unique place in contemporary pop culture. They are more than just social media personalities; they are a heartwarming example of a father-son duo sharing their lives, one chicken bake at a time, and finding immense success in doing so. As they continue to evolve and capture new audiences, the Costco Guys remind us that the most impactful content often stems from the most genuine places. Their success story is not just about numbers and views; it's about the joy they bring to millions and the simple, universal appeal of family and shared experiences. We encourage you to dive deeper into their world by watching their viral videos and exploring their unique content. What's your favorite "Costco Guys" moment? Share your thoughts in the comments below, and don't forget to share this article with fellow fans of A.J., Big Justice, and The Rizzler!

COSCO SHIPPING Lines

Foto Stock Container ship of Cosco Shipping Lines at Tollerort HHLA

COSCO publishes New Year message - Container News

InstantInk

The Costco Guys: Unveiling The Viral Father-Son Duo

Table of Contents